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Business, Enterprise & Management

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    Above all, garnish and presentation: An evaluation of Fanny Cradock's contribution to home cooking in Britain
    (Wiley, 2017-08-02) Geddes, Kevin
    The development of cooking on television, and the associated rise in ‘celebrity chefs’ is often seen as a modern phenomenon involving cooks like Jamie Oliver and Nigella Lawson in Britain. Fanny Cradock (1909–1994) is from time to time credited as a pioneer in television cooking and Britain's ‘first celebrity chef’. However little detail of her career has been documented, despite working as a journalist, radio and television presenter, food demonstrator, writer of fiction, children's books and cookbooks spanning from 1942 until 1986. Cradock was prominent on television between 1955 and 1975, with her final appearance in 1985. Cradock is as often remembered for her colourful character as for the colourful food she presented and her name remains synonymous with elaborate cooking in ball gowns, using copious amounts of food colouring and aspic, and for berating her husband who assisted her on stage, on television, and in print. However, from Cradock's personal archive a far more substantive contribution to home cooking through the development of television cooking and cookbooks, looking at her undocumented ideas and innovations. Additional archive materials and collections of newspaper clippings collected between 1942 and 1982 by Cradock herself shed light on how she was perceived at the time, her role as an entrepreneur and her own ‘brand’ identity. From this documentary evidence, it is argued that Cradock deserves to be much better remembered for her contribution to British food culture.
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    ‘Common Sense Slimming’ - How the contribution of Joan Robins, television’s ‘afternoon cook’, was not the perfect-fit for the culture of the BBC in the 1950s
    (SAGE, 2022-05-18) Geddes, Kevin
    Cooking on television after WWII mainly addressed ‘the housewife’ audience, while women themselves were presenting television cooking programmes. History has largely forgotten the presenter Joan Robins, who appeared alongside Philip Harben and Marguerite Patten on BBC broadcasts of the late 1940s and 1950s. Robins specialised in ‘common-sense’ cookery, nutrition, and health, including a controversial slimming programme that featured advice that was later disputed by the British Medical Association. Robins’ ideas and innovations were not always welcomed by the BBC, who preferred more straightforward cookery demonstrations, resulting in her turning her back on broadcasting to concentrate on her other careers.
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    “Accompanying the series”: Early British television cookbooks 1946-1976
    (Taylor and Francis Group, 2023-06-22) Geddes, Kevin
    This paper provides a historical analysis to demonstrate the connections and developmental links which emerged between cookbooks and television in Britain after World War II, focused on television broadcasts in the period 1946 and 1976. In this paper, I discuss how early presenters of British television cookery programmes, and their publishers, had vision and marketing skills which enabled links between visual and printed media, and established a pattern of connected cookbook and television production which is taken for granted today. I examine the connected television and publishing careers of three early British Broadcasting Corporation (BBC) television cooking pioneers: Marguerite Patten, Philip Harben and Fanny Cradock, who collectively dominated on-screen cooking programmes from the late 1940s until the mid-1970s. By analyzing their cookbooks, particularly their jackets and promotional materials, and interpreting archival research conducted in the BBC Written Archives and other documentary archives, their contributions will be discussed alongside the development of the television-connected cookbook in Britain. I conclude that these television cooks and presenters made a significant contribution on and off our screens during that period which established the connection between television cooking programmes and cookbooks in Britain.