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eTheses

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This community contains an online collection of PhD theses and selected undergraduate and postgraduate dissertations written by QMU students and researchers.

PhD theses are available to be browsed, searched, read or printed by anyone interested in their content.

Undergraduate and postgraduate dissertations in are only available to be read or printed by registered QMU staff and students (login required).

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Start date: 2020

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    A Fragmented Profession within the System of Professions: The Experience of the Audiology Professional in the United Kingdom
    (Queen Margaret University, Edinburgh, 2023-06-28) Steenkamp, Lizanne
    The main purpose of this study was to explore the lived experience of audiology professionals in the United Kingdom. For the purposes of this study an audiology professional is defined as someone who completed a United Kingdom or International... course/training pathway in audiology and who is working in the UK. The definition can include audiologists, hear(ing) care assistants, hearing aid dispensers, hearing therapists and clinical scientists. Audiology professionals working in Higher
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    “The impact of social media marketing on consumption of luxury brands in the fashion industry”
    (2020)
    This research paper undertaken has investigated the impact that social media marketing has had on brands in the luxury fashion industry, in terms of the increase in consumption. The luxury fashion market is now predominantly made up of younger generations, those of which are also the highest users of social media, so luxury fashion marketers have began using social media for marketing to these consumers to aid in increase of consumption. The study aims to explore how much of an impact social media marketing has had on luxury brands in the fashion industry and to identify the importance of other factors that have an influence on consumption. Objectives were developed to aid with answering the research aim, these were: - To identify the extent that luxury consumers use social media -To evaluate whether luxury fashion brands marketing strategies on social media influences consumption. - To evaluate other factors that impact consumers purchasing decisions of luxury fashion products. For data collection, primary data collection was selected as the most appropriate method to allow new data to be formed on the subject area. Secondary sources were also used., such as journal articles, to conduct the literature review and to gather already found knowledge surrounding the subject areas. A quantitative approach was selected for the data collection, due to time restrictions and a large amount of data being accumulated. The research concluded that social media is a useful tool for luxury fashion brands but does not play a highly significant role in terms of increasing consumer spending. Marketing on social media makes a slight impact on consumption, but luxury consumers have already perceived values attached to luxury that contribute to their spending choices.
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    “The organisational Impact of Workaholism and Whether it Should be Encouraged or Discouraged in the Modern Working Society”
    (2020)
    The following study will explore the organisational impact of workaholism and whether it should be encouraged or discouraged in the modern working society. It will analyse the ongoing debate of encouragement and discouragement of the behaviour in organisations. This study used a quantitative approach of online questionnaires to address the research question which was to determine w​hat the drivers of workaholism were and whether it should be discouraged or encouraged in the workplace. The specific aims and objectives the study were as follows: he aim: to explore the negative and positive impacts of workaholism in office environments and how those negative impacts might be managed. Aim: ​The aim: to explore the negative and positive impacts of workaholism in office environments and how those negative impacts might be managed. The objectives: 1. To identify whether organisations encourage or discourage workaholism and what particular policies, practices and behaviours encourage or discourage it. 2. To understand managers’ and employees’ view on the term workaholism and to determine whether they differentiate between work engagement and over-working. 3. To discuss potential solutions to address the impact of negative workaholism in the working society

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