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    • BA (Hons) Business Management with Finance
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    A Case Study Approach to Stereotypes of Women in a Male-dominated Industry

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    11076.pdf (1.659Mb)
    Date
    2020
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    Abstract
    This dissertation will explore gender in male-dominated industries specifically the dissertation will review gender stereotypes and barriers and how they affect women working in a male-dominated industry. The literature looks at four key topics: gender stereotypes, the glass ceiling and other barriers, legislation and the male-dominated industries. The method used was qualitative in the form of semi-structured interviews. The primary research consisted of eight in depth interviews with women working in a manufacturing industry. The questions were tailored to help explore their experiences. The findings helped fill in some gaps found in the literature. The findings showed that women in a manufacturing industry still struggle with barriers and stereotypes, specifically from customers and some experienced it from their managers for being in a male-dominated industry. The full findings are explored in chapter 4 and 5.
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    https://eresearch.qmu.ac.uk/handle/20.500.12289/11076
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    • BA (Hons) Business Management with Finance

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