Lessons on a new kind of political communication to win the silent majority: US Elections 2016

Abstract

The rise of the far right has grown on the back of highly divisive, identity-based rhetoric. It emphasizes the growth of fear, anger, Islamophobic discourse and anti-migration policies. How this new wave will impact realpolitik going forward will be watched by many with great concern and unease. Yet it is clear that this new paradigm is a revolt against the postmodern period, which has been increasingly candidate-centered at the expense of any party or social movement.