PROFESSIONALISED CARE: Relational Management at Alchemy Film & Arts

Abstract

The application of an ethic of care within arts management is of increasing interest to funders, managers, and policymakers invested in the European arts and culture sector as a facet of the perceived benefits of arts to community-building and regeneration efforts. The focus on the potential role of care as a value and a practice within arts management is most noticeable within the increased investment in socially-engaged art within community-centric projects and organisations due to its explicit focus on relationship-building, placemaking, and ultimately community care. Given the growing investment in arts work toward regeneration and maintenance in rural areas and localised communities, understandings of how care might be formalised within arts management practice in these community-centric contexts is vital for the management of individual creative and cultural projects and organisations, as well as the overall sector. The presented research within this thesis therefore investigates how an ethic of care can be incorporated within rural arts management practice alongside processes and expectations of professionalisation. The presented thesis critically examines the perceived importance of care within rural arts management and offers an illustrative perspective on the benefits, tensions, and complications around the relationship between care, management, and professionalisation within the context of rural arts. Alchemy Film & Arts, a cultural organisation based in the Scottish Borders town of Hawick specialising in experimental film and moving image, acts as a case for this exploration in the midst of a pivotal period of organisational development and navigation of precarious socioeconomic landscapes between 2020 and 2022. Through the application of ethnographic and creative research, the offered observations and findings explore the social and relational aspects of both work and management within the arts. The thesis concludes that practices of care within rural arts management are dependent on relationship-building and the context of place, and therefore cannot be fully standardised within processes of professionalisation and perceptions of professional practice. The theory of professionalised care is therefore introduced as part of the findings and observations as a structured yet adaptable way to facilitate the incorporation of ethics of care within rural arts management.