The International Planned Event as Managed Phenomena: A Case Study of The Gathering, Homecoming Scotland 2009
Citation
Goldblatt, J. (2013-01) The International Planned Event as
Managed Phenomena:
A Case Study of The
Gathering, Homecoming Scotland 2009, no. 272.
Abstract
This article explores the case study of the signature event of Homecoming Scotland 2009, The Gathering as a planned event managed phenomena. The chapter concludes with case questions to assist students with further exploring this major event.