Creating the Sensual Temporal Marketplace Experience: The Role of Planned Events in Retail Sustainable Development
Citation
Goldblatt, J. (2012-02) Creating the Sensual Temporal Marketplace Experience:
The Role of Planned Events in Retail Sustainable Development, vol. 1, no. 224, Abingdon, UK.
Abstract
This book chapter examines the role planned events play in developing a temporal retail environment for sales and marketing of products and services.