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    Creating the Sensual Temporal Marketplace Experience: The Role of Planned Events in Retail Sustainable Development

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    2667.pdf (204.8Kb)
    Date
    2012-02
    Author
    Goldblatt, Joe J.
    Metadata
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    Citation
    Goldblatt, J. (2012-02) Creating the Sensual Temporal Marketplace Experience: The Role of Planned Events in Retail Sustainable Development, vol. 1, no. 224, Abingdon, UK.
    Abstract
    This book chapter examines the role planned events play in developing a temporal retail environment for sales and marketing of products and services.
    URI
    https://eresearch.qmu.ac.uk/handle/20.500.12289/2667
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    • Business, Enterprise & Management

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