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    Public relations and 'its' media: Exploring the role of trade media in the enactment of public relations' professional project

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    eResearch_2920.pdf (399.0Kb)
    Date
    2013-01
    Author
    Edwards, Lee
    Pieczka, Magda
    Metadata
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    Citation
    Edwards, L. & Pieczka, M. (2013) Public relations and 'its' media: Exploring the role of trade media in the enactment of public relations' professional project, Public Relations Inquiry, vol. 2, , pp. May-25,
    Abstract
    This paper explores the relationship between trade media and the construction of occupational legitimacy in the context of professional projects, using the example of public relations. We suggest that the practices of trade journalism result in such media playing the role of an institutional sub-system within occupational fields such as public relations, helping to construction occupational archetypes that have disciplinary effects on practitioners and provide the basis for public claims to legitimacy. We illustrate our argument by presenting the results of a critical discourse analysis of PRWeek, the main trade publication for public relations in the UK, to demonstrate how jurisdiction, practice and practitioners are constructed through media discourses in ways that serve the professional project articulated by the powerful actors in the field .
    Official URL
    http://dx.doi.org/10.1177/2046147X12464204
    URI
    https://eresearch.qmu.ac.uk/handle/20.500.12289/2920
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    • Media, Communication and Production

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