Drink labelling and the 'Sensible Drinking' message; awareness and perceptions among supermarket shoppers in Scotland
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Gill, J. & O''May, F. (2006) Drink labelling and the 'Sensible Drinking' message; awareness and perceptions among supermarket shoppers in Scotland, British Medical Journal, vol. 332, , ,
Sir, Within the UK eleven years on from the publication of the 'Sensible drinking' guidelines1, the social repercussions from the abuse of alcohol remain a major issue. Several government-led initiatives have ensued. One, the labelling of drink cans and bottles has been adopted in varying degrees. Unit labelling was introduced to the UK in 1998 on a voluntary basis, two years ago the government encouraged drink producers to add a sensible drinking message to their labels2.