Report submitted to ScotMid Co-operative Society 'Recall, understanding and responses to the 'Sensible Drinking message' among supermarket shoppers in Scotland'.
Citation
Gill, J., O''May, F. & Donaghy, M. (2005) Report submitted to ScotMid Co-operative Society 'Recall, understanding and responses to the 'Sensible Drinking message' among supermarket shoppers in Scotland'., , , , , Edinburgh
Abstract
This study was conducted with the following general aims;
- To investigate the feasibility of carrying out a questionnaire-based study dealing with issues relating to alcohol drinking within the supermarket setting.
- To document awareness and recall of the UK 'Sensible Drinking' message among shoppers.
- To investigate the perceived usefulness of the message and the ability to apply knowledge to personal drinking.
- To monitor awareness of, and response to, the initiative by the Co-operative Society to promote the 'Sensible Drinking' message on wine labels.
- To distribute and monitor reaction to 'Sensible Drinking 'guidance literature.