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    Cases studies as narrative accounts of public relations professional practice

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    eResearch_61.pdf (252.9Kb)
    Date
    2007-08
    Author
    Pieczka, Magda
    Metadata
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    Citation
    Pieczka, M. (2007) Cases studies as narrative accounts of public relations professional practice, Journal of Public Relations Research, vol. 19, , pp. 333-356,
    Abstract
    This article offers a narrative analysis of competition case studies, a genre of public relations discourse. The aim is to examine the representation of public relations expertise produced by practitioners in cooperation with a professional association. Using narrative concepts such as character, narrative function, plot, point of view, and time, the analysis identifies ways in which the actual experience of practice is narratively transformed, and reflects on the reasons behind this transformation. Findings are presented under 3 main headings: professional work, narrative transformations, and professional legitimacy; and they highlight the interplay of individual experience and professional group aims.
    Official URL
    http://dx.doi.org/10.1080/10627260701402432
    URI
    http://www.leaonline.com/
    URI
    https://eresearch.qmu.ac.uk/handle/20.500.12289/61
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    • Media, Communication and Production

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