BA (Hons) Business Management and Marketing

“An investigation into eco-friendly packaging in supermarket foods and its influence on the purchase behaviour of generation Y and Z individuals.”

Unknown author (2020)

The aim of this research is to assess whether eco-friendly packaging in supermarket foods influence the purchase decision of the Y and Z generation. The study will evaluate how consumers behave, examine the influences ...
An Investigation into Gender and Age Differences in Online Consumer Behaviour

Unknown author (2020)

Purpose: The purpose of this research is to investigate and analyse gender and age differences in online consumer behaviour. The research will explore factors that are crucial to the long-term success of e-commerce. ...
Strategy and Succession Planning in First Generation Family Businesses: an Exploratory Study

Unknown author (Queen Margaret University, 2015)

Purpose The purpose of the dissertation research is study SME first generation family businesses, with regards to the adoption of succession planning and strategic planning. The data received for these two areas will then ...