BA (Hons) Events Management
Recent Submissions
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An Exploratory Investigation into the Impact of Different Marketing Techniques on Consumer Engagement in UK Cultural Events and Club Culture
(2021)The prevalence of social media interaction has transformed the way we experience the world and the people who inhabit it (Hruska and Maresova 2020). Although social media is a topic on which a vast wealth of research has ... -
An Investigation into the Influence of Green Practices on Event Attendance in Large-Scale UK Music Festivals
(2021)The implementation of green practices in large-scale music festivals has begun to play a more significant role in event management in more recent years. This could be due to the increased consumer demand, escalated social ... -
Making A Splash: Were the 2014 Glasgow Commonwealth Games Successful in Increasing Swimming Participation in the Greater Glasgow Area?
(2021)The notion of legacy is intrinsically linked with mega sporting events and has become a vital aspect of the bidding and hosting process for cities. Where once the prestige of hosting such events was the main positive of ... -
Investigating how aspects of quality at business events contribute to satisfaction from attendees’ perspective
(2021)This study aims to investigate how and what aspects of quality contribute to attendee satisfaction in a business event context, by using a qualitative methodology with semi-structured interviews for a more in-depth ... -
An Investigation into the Successful Emergence of Online Events, with the Increasing Use of Technology in the Events Industry
(2021)The following study looks to answer; ‘To what extent do people adopt technology to support online events?’, by carrying out an online questionnaire. This study asked ten questions to gather quantitative data, using convenience ...
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