BA (Hons) International Hospitality and Tourism Management
Recent Submissions
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Green Marketing Activities as An Effective Tool for Building Corporate Reputation in The Hotel Industry Within a Scottish Context
(2021)Several studies in other countries have addressed the impact of green marketing on a hotel’s reputation, however no similar academic research has been undertaken on the Scottish hotel sector. The results of this study ... -
An exploration of hospitality workers’ perceptions of the correlation between employee motivation and turnover rates in the industry
(2021)Purpose The turnover rates in the hospitality industry have been one of the highest among all industries, which can have a negative effect on company profit, employee stress levels and motivation. According to Robinson ... -
An investigation into how switching to food and beverage takeaway and delivery strategies provided small restaurants in Edinburgh with the opportunity to sustain business and survive during COVID-19 pandemic restrictions
(2021)This research investigates the impact of Covid-19 in catering businesses and how food takeaway and delivery strategy support small restaurant businesses to survive during the Covid-19 pandemic in Edinburgh. Quantitative ... -
How does a hotel’s physical environment impact on guest experience? The case of a luxury five star hotel’s services from an employees perspective in Edinburgh
(2021)The purpose of this dissertation is to investigate whether the physical environment of a hotel is the most important factor for guest satisfaction, whilst also exploring these factors from the perspective of an employee ... -
An investigation into the development of slow tourism approaches in Catalonia’s rural areas
(2021)Tourism is one the most important activities in the Catalan economy. However, the expansion of tourism without sustainable planning leads to social and environmental consequences. Catalonia’s rural areas, as many others ...
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