BA (Hons) International Hospitality and Tourism Management
Recent Submissions
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An investigation on how social media influences 18 to 30 year olds in Edinburgh when planning their holiday. Other thesis, Queen Margaret University.
(Queen Margaret University, 2017)The use of social media within 18 to 30 year olds, also known as Generation Y, have shown to have increased from the last decade. With over half of the UK's population visits social networking sites frequently (eMarketer,2016). ... -
A modification of the UTAUT model to critically analyse the satisfaction levels when using self-service technologies in 4- and 5-star hotels
(Queen Margaret University, 2017)This dissertation investigates the impact of behavioural, demographic and situational factors on overall guest satisfaction while using self-service technologies in the setting of 4- and 5-star hotels. Previously research ... -
An Analysis of How Terrorism and Political Instability has Influenced the Opinions and Movements of British Tourists
(Queen Margaret University, 2017)Terrorism and tourism has long been a contentious issue, however, since the recent rise of attacks within Europe it is now becoming an evermore pressing concern for the Western tourist. This project aimed to understand how ... -
Love and hate relationship between hotels and Online Travel Agencies - an investigation into contemporary revenue management in 4 and 5 star hotels in Edinburgh.
(Queen Margaret University, 2017)Online Travel Agencies have an increasingly important role to play in modern day distribution channels of hotels. However, they remain as competitors to the hotels due to their high commission rates and increasing success. ... -
An investigation into innovation measurement and its impact on customer satisfaction and performance of visitor attractions, a case study of Rosslyn Chapel.
(Queen Margaret University, 2017)This research project aims to analyse the measurement of innovation and its impact on customer satisfaction and overall performance of visitor attractions with a specific case study of Rosslyn Chapel. Three objectives were ...
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