An analysis of the components that contribute to cultural norms having an effect on the proceedings of modern day weddings.

Abstract

The aim of this study is to determine the extent to which cultural norms have a presence in modern day wedding proceedings, and where the pressure to comply with these norms stem from. This along with how those who participated in the study feel about such pressures and presence of cultural norms having an effect on their marital proceedings. There are limited studies in the academic literature concerning the wedding industry, however the area of cultural norms and surrounding themes upon which this study is based receive greater attention. Survey questionnaires were distributed online through social media outlets and email networks. 151 responses were received within the time frame for the collection of data to suit the scope of this study. The survey was UK wide with responses received from differing geographical locations within its parameters. Quantitative methods of convenience sampling were used in order to gain 100+ responses to represent the sample. Questions within the questionnaire consisted of closed questions, multiple choice, likert scale and open formats. The open questions were coded and used to strengthen the statistical results provided by the analysis and the study as a whole.