An exploration of residents' social values and perceptions of the social impacts generated by government funded festival 'Edinburgh's Hogmanay': A case study of Leith.

Abstract

Purpose: The purpose of this study is to explore residents' social values and perceptions of the social impacts generated by local government funded festival Edinburgh's Hogmanay on Leith. Methodology: A mixed methods approach was used to collect data from residents in Leith. First, surveys were used to gain a broad understanding of the research topic with 52 participants recruited through snowball sampling. Next, semi-structured interviews were conducted with 4 community experts, adding depth to, and helping validate the existing data. Results from both methods were combined to form a strong findings and discussion chapter. Findings: The importance of social change was explored through the eyes of participants, specifically drawing upon the social attributes considered most important in the community of Leith. 11 social impacts of Edinburgh's Hogmanay were perceived to have affected Leith as a result of the event, gaining mixed perceptions from participants. Comparing participant values and the event impact highlighted success through some event outcomes and gaps in other areas of participant value. Originality/value: This case study focused on Edinburgh's Hogmanay which has little existing research on social impacts, especially in relation to communities in Edinburgh such as Leith.Implications: This research highlighted the importance of exploring the social impact of events in relation to their community impact and how experience with event outcomes can generate positive and negative perceptions amongst host city residents.