An Analysis of How Terrorism and Political Instability has Influenced the Opinions and Movements of British Tourists
Citation
(2017) An Analysis of How Terrorism and
Political Instability has Influenced the
Opinions and Movements of British
Tourists, no. 116.
Abstract
Terrorism and tourism has long been a contentious issue, however, since the recent rise
of attacks within Europe it is now becoming an evermore pressing concern for the
Western tourist. This project aimed to understand how this 'new' concern was affecting
British tourists opinions and movements. An online study of 130 respondents was
conducted along with 3 interviews with industry professionals. The results from the
research conducted showed that tourist opinion is affected in a copious amount of ways
by terrorism. Most respondents stated that they would continue to travel to affected
European destinations but would now refuse to travel to Islamic destinations. It was also
established, that respondents place more importance on quality and atmosphere of a
holiday than they do on safety and security. Therefore it is clear that trip satisfaction is of
utmost importance to the respondents. This study concludes by offering
recommendations for future related research.