Queen Margaret University logo
    • Login
    View Item 
    •   QMU Repositories
    • eTheses
    • Undergraduate
    • BA (Hons) Public Relations and Media
    • View Item
    •   QMU Repositories
    • eTheses
    • Undergraduate
    • BA (Hons) Public Relations and Media
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Vloggers: the importance of charismatic legitimacy and authenticity in online video bloggers

    View/Open
    2346.pdf (18.56Mb)
    Date
    2016
    Metadata
    Show full item record
    Citation
    (2016) Vloggers: the importance of charismatic legitimacy and authenticity in online video bloggers, no. 119.
    Abstract
    Introduction (part): The dawn and growth of the Internet has changed the way people communicate, with social media shifting the paradigm from consumer-based communication to participatory-based communication (Wyrwoll 2014); both organisations and consumers have the ability to create and share their own content with the world. In 2015, the Office for National Statistics found that 78% of adults in the UK access the Internet on a daily basis. They also found that 61% of adults use a social networking site and that 79% of them access at least one daily (Office for National Statistics 2015). It is therefore clear that social media is an interesting and important area for investigation within the communications field.
    URI
    https://eresearch.qmu.ac.uk/handle/20.500.12289/8267
    Collections
    • BA (Hons) Public Relations and Media

    Queen Margaret University: Research Repositories
    Accessibility Statement | Repository Policies | Contact Us | Send Feedback | HTML Sitemap

     

    Browse

    All QMU RepositoriesCommunities & CollectionsBy YearBy PersonBy TitleBy QMU AuthorBy Research CentreThis CollectionBy YearBy PersonBy TitleBy QMU AuthorBy Research Centre

    My Account

    LoginRegister

    Queen Margaret University: Research Repositories
    Accessibility Statement | Repository Policies | Contact Us | Send Feedback | HTML Sitemap