BA (Hons) Business Management with Enterprise
Recent Submissions
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An exploration into the main barriers to entreprenurship, from the perspective of students
(2021)This dissertation seeks to explore the barriers to entrepreneurship from the perspective of prospective entrepreneurs, specifically students. Despite an abundance of research on the general topic of barriers to entrepreneurship, ... -
An exploratory study investigating the potential threats and opportunities resulting from technological transformation in retail sector
(2021)Aim. This dissertation aim was to critically investigate the potential opportunities and threats resulting from the technological transformation in the retail sector. The study also identifies how technology influences ... -
Gaming or Gambling? An investigation into the use of loot boxes in FIFA Ultimate Team
(2021)This research project examines the use of loot boxes in FIFA Ultimate Team (FUT) which is an integral part of EA Sport’s FIFA video game series. The loot boxes in this game appear as ‘packs’ which gamers purchase to ... -
The Use of In-Game Marketing Through Video Games and Mobile Applications and the Effects on Consumers
(2021)This dissertation will investigate and explore the concept of IGA (In-Game Marketing) relating to the video and mobile game industry. The aims and objectives of the research seeks to firstly identify why and how video ...