Upsurges of Consumer Brand Loyalty towards Online Travel Websites: Case of booking.com
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Date
2023-05-31Author
Chaichi, Kamelia
John, Leei
Sebian, Ben
Martiz, Gareth
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Chaichi, K., John, L., Sebian, B. and Martiz, G. (2023) ‘Upsurges of Consumer Brand Loyalty towards Online Travel Websites: Case of booking.com’, in Consumer Behaviour in Tourism Symposium 2023 Breda University of Applied Sciences, The Netherlands 31 May, 1 - 2 June. Breda University of Applied Sciences.