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Business, Enterprise & Management

Permanent URI for this collectionhttps://eresearch.qmu.ac.uk/handle/20.500.12289/5

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Start date: 2010

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Now showing 1 - 10 of 355
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    A deep learning pipeline for age prediction from vocalisations of the domestic feline
    (Nature Research, 2025-10-03) van Toor, Astrid; Qazi, Nadeem; Paladini, Stefania
    Accurate age estimation is essential for advancing interspecies communication but remains a challenge across non-human species. This study presents the first dataset of domestic feline vocalisations specifically designed for age prediction and introduces a novel deep learning pipeline for this purpose. By applying transfer learning with models like VGGish, YAMNet, and Perch, we demonstrate the potential for automated age classification, with VGGish achieving the best results. Our findings hold significant potential for applications in veterinary care and wildlife conservation, building on existing research and pushing forward the boundaries of automated age classification within digital bioacoustics. Future work could explore improving model generalisability and robustness, potentially expanding its application across species.
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    Autoethnography and its potential for creating fashion business and marketing knowledge
    (Routledge, 2026-01-12) Birnbaum, Ciandra; Marciniak, Ruth; Sugunan Nair, Abhilash; Bai, Huifeng; Tassiello, Vito
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    Impact of Forensic Marketing on Consumer Behavior: Evidence From Beauty Products` Purchase Decision
    (Academic Research and Publishing UG (i. G.), 2024-04-03) Abdulsalam, Tajudeen Alaburo; Tajudeen, Rofiat Bolanle; Ogungbemi, Samuel Seun; Francis, Enyi
    Marketing firms navigate a dynamic environment characterized with volatility and complexity, where survival hinges upon adaptability and responsiveness to external forces. The pursuit of rapid growth, profit and competitive advantage in the cosmetics market often leads some companies to engage in unlawful and unethical practices, including copyright and trademark infringement and misleading marketing, which creates problems for honest consumers and the entire industry’s sustainability and leads to legal cases of fraud. This has led to the emergence of a specific type of marketing ‒ forensic marketing, characterised by a thorough check (often in a legal context) of all the facts and data accompanying marketing policy. This study examines how forensic marketing dimension influence the consumer behavior using the case study of 3 skincare products in Nigeria, including the impact of copyright violation on brand awareness, trademark infringement on consumer patronage, and the impact of misleading advertising on consumer loyalty. In solving this problem, the article analyses the provisions of the Theory of Buyer Behaviour, the Nicosia Model and the Psychoanalytic Model. The study is based on the results of an online survey of 384 Nigerian consumers of cosmetic skincare products (a five-point Likert scale was used for answers, Bill Golden technique was used to determine the sample size, Cronbach’s Alpha test was used to confirm reliability, and SmartPLS software was used for data processing). Descriptive (frequency, percentage, mean, standard deviation, and skewness) and inferential (structural equation modelling (SEM) by utilising the partial least squares (PLS) version) analyses were carried out. The modelling empirically confirms the validity of all three hypotheses: 1) respondents perceive copyright infringement as having a significant relationship with brand awareness, with the strongest impact on a product idea, moderate impact on brand name, and weak impact on promotion strategy; 2) trademark infringement practices have a significant impact on consumer patronage, with design having the strongest impact, signs and symbols having a moderate impact, and colour having a weak impact; 3) deceptive marketing practices have a significant impact on customer loyalty, with advertising having the most significant impact, product quality having a moderate impact, and labelling and packaging having a weak impact. The article emphasises the importance of regularly informing consumers about the quality and features of products, as well as encouraging whistleblowers through reward systems. By adopting ethical marketing practices, companies can build a reputation that will ultimately benefit society, strengthen their reputation, and influence consumer purchasing decisions.
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    Near Space Instability. Geopolitical Tensions, Debris Crisis, and Cyberattacks
    (Springer Nature, 2025-05-14) Paladini, Stefania; Jahankhani, Hamid; Issac, Biju
    Never before Near Space, that portion of outer space closest to Earth and crucial for human activities, has been under threat like in present days. There are several factors responsible for the current status of things, but three of them (geopolitics, debris and cyberthreats) are emerging as the most critical in terms of impact and long-term implications. What is more important, those factors are now colliding, with state-sponsored cyberattacks in outer space that risks exacerbating the debris crisis. The aim of this study is therefore to investigate how geopolitical tensions are pushing existing criticalities such as the debris crisis in the Earth Orbit and the growing threat of cyberattacks to satellite and ground space infrastructure toward an unprecedent level of tensions. Building on the analysis of existing datasets, it will present some cases for discussion and attempts a scenario analysis for the short-medium term.
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    Unlocking Scotland’s Tourism Potential: How Perceived Value Drives Traveler Satisfaction and Visit Intentions
    (International Journal of Multicultural and Multireligious Understanding, 2025-04-09) Chaichi, Kamelia; Gladwell, Cecilia; Peschken-Holt, Thomas
    This study explores the critical factors influencing traveller satisfaction and visit intentions to Scotland’s renowned tourism destinations, focusing on perceived value dimensions: conditional, emotional, functional, social, and epistemic. As Scotland's tourism sector shows promising recovery post-pandemic, understanding the drivers of visitor behaviour is essential for leveraging its economic potential. By applying the Consumption Value Theory, this research addresses key gaps in existing literature, offering a detailed analysis of how perceived value dimensions influence satisfaction and the likelihood of revisiting. Data were collected from 267 tourists visiting major destinations such as Edinburgh, Glasgow, and the Highlands and analysed using Smart-PLS software. Findings suggest that enhancing these value dimensions can significantly boost satisfaction and revisit intentions. Practical recommendations include leveraging Scotland’s distinctive experiential offerings, optimising resource use, and integrating social media influencers into marketing strategies. The study provides valuable insights for improving service quality and fostering economic growth through increased visitor satisfaction and visit intentions.
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    Impact of Carnival Tourism: Carnival as Niche Tourism Product
    (IGI Global, 2025-02-21) John, Leei; Alexander, Dominic
    This chapter examines the growing prominence of niche and special interest tourism, driven by a demand for unique, tailored experiences that foster deeper connections with destinations. Focusing on carnival tourism, a key subset, it highlights its integration of heritage, culture, food, and events. Using St. Lucia as a case study, the chapter explores how strategic marketing and branding elevate carnival as a premier tourism product, driving sustainable growth, economic diversification, and cultural preservation.
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    Oltre le telecomunicazioni. Sfide e Opportunita’ della New Space Economy”
    (Callive-Giano Editore, 2025-02) Paladini, Stefania
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    The impact of normative beliefs and self-consciousness on making greener choices through greener preference
    (INFORMS, 2019) Zhou, Yuanyuan; Wilson, Juliette; Karampela, Maria
    Green consumption has been seen as a means of minimizing the adverse impact of human consumption on the environment (Tripathi, 2017). The promotion of greener choices has been a concern for researchers, scholars, marketing practitioners and policy-makers. One way of popularising this is through the design of effective behavioural interventions by presenting ‘motivationally salient’ alternatives. This requires an understanding of the intentional formulation processes behind the resulting green consumption. Extant frameworks use normative motivations to understand this process which are either from self-expectation (personal norms) or social expectation (social norms). Norms play a crucial role in an individual’s choice by shaping individual preferences (Bicchieri, et al, 2014), while the role of an overall greener preference has been neglected. Thus, this research synthesises both personal and social normative sources to examine their combined effect on greener choice through green preference. Especially, this research unpacks how private and public dimensions of self-consciousness affect the greener choice making when consumers encounter conflicted expectations/norms. Additionally, this research investigates how ‘choice architecture’ would further help consumers to make greener choice. This research adopts experimental research to examine two interventional routes to alter consumers’ behaviour towards greener choices: i) motivationally normative information as the content of choice options, and ii) choice architecture (i.e., default setting). This research, preliminary findings of which will be presented in the conference, aims to bridge the theoretical gap regarding how normative motives interplay with self-consciousness in driving green consumption. It will also have an important role in supporting marketing practitioners in designing effective interventions for promoting greener choices. The preliminary findings of this research will be presented in the conference. The aim is to bridge the theoretical gap regarding how normative motives interplay with the self-consciousness in driving green consumption. It will also have an important role in supporting marketing practitioners in the design of of effective interventions for promoting greener choices.