Business, Enterprise & Management
Permanent URI for this collectionhttps://eresearch.qmu.ac.uk/handle/20.500.12289/5
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Item Sustainable and scalable TNE partnerships in Europe: the case of Queen Margaret University and Metropolitan College(2025-09-12) Makellaraki, Vicky; Flouris, TriantItem Book Review: Reassessing Murder, She Wrote: the Afterlives of a Popular Culture Phenomenon(Taylor & Francis, 2025-09-16) Geddes, KevinItem Autoethnography and its potential for creating fashion business and marketing knowledge(Routledge, 2026-01-12) Birnbaum, Ciandra; Marciniak, Ruth; Sugunan Nair, Abhilash; Bai, Huifeng; Tassiello, VitoItem Impact of Carnival Tourism: Carnival as Niche Tourism Product(IGI Global, 2025-02-21) John, Leei; Alexander, DominicThis chapter examines the growing prominence of niche and special interest tourism, driven by a demand for unique, tailored experiences that foster deeper connections with destinations. Focusing on carnival tourism, a key subset, it highlights its integration of heritage, culture, food, and events. Using St. Lucia as a case study, the chapter explores how strategic marketing and branding elevate carnival as a premier tourism product, driving sustainable growth, economic diversification, and cultural preservation.Item An investigation of the interventional role of perceived norms on greener choice(University of Strathclyde, 2024) Zhou, YuanyuanItem Destigmatising Sex: The Role of ‘Sexfluencers’ in Deconstructing Sex Positivity through Digital Advocacy on Social Media(2025-07) Sugunan Nair, Abhilash; Murray, JenniferItem A Unique Perspective: The Contribution of Postgraduate Researchers who Teach to Satellite Campus Students’ Belonging, Engagement and Participation(QAA Scotland, 2023-06) Sugunan Nair, Abhilash; Chapman, AnneItem The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-Based Influencer Brand Equity(Emerald, 2023) Sugunan Nair, Abhilash; Marciniak, RuthItem Book Review: Trailblazing Women of Australian Public Broadcasting, 1945-1975(Informa UK Limited, 2024-12-24) Geddes, Kevin